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How to Win Customers & Influence Google:
A B2B Guide to Search & Social

So, you want to be in Social Media. Why?

Social Media enthusiasts, Rachel Yeomans and Sean McGinnis, will walk you through the steps of engaging with your B2B audience using search and social media during BeaconLive's marketing webinar.

Highlights for this free interactive webinar will include:

  • Discuss several goal options for engaging with your audience.
  • Learn ways to formulate your social and search objectives.
  • Determine an engagement platform to meet your goals.
  • Select your communication/outreach tactics within each platform.
Following the presentation, Yeomans and McGinnis will be available for an interactive Q&A session.

Join the conversation before the event. Use hashtag #BeaconLiveWebinars.


BeaconLive is a full service webinar and webcast provider, specializing in the continuing education and publishing industries. Our full service event production team and state-of-the-art proprietary technology set BeaconLive apart by facilitating every detail throughout the complex lifecycle of your event. Contact BeaconLive to learn why our solution is not out service, but rather the value we provide to you.

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Webinar Registration

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Live Webinar
Friday | March 2nd

11a.m. - 12p.m. EST


Sean McGinnis

Sean McGinnis is Vice President of Sales & Marketing at DotCO Law Marketing, a digital media network that provides internet advertising opportunities for lawyers and law firms. Sean consults, speaks, and writes on a variety of topics related to digital marketing and sales. He is co-founder of the community blog 12 Most and has 14 years of internet marketing experience.

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Rachel Yeomans

Rachel Yeomans is the Marketing Director | Social Media for interactive web marketing firm, Astek. Earning her degree in Journalism from Columbia College Chicago and developing a strong background in New Media provided her great experience working with companies such as Sears Holdings Corp. and McGraw-Hill Publishing. In 2009, Rachel published her work fashion blog,, which Forbes ranked Fourth in a list of top 20 blogs to follow by working women in 2010. Along with writing about work fashion and consulting on social media, she serves on the board of the theatre company, Promethean Theatre, and co-founded the Chicago Community Manager Meet-Up Group.

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