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Friday, April 12, 2013
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8:30 AM Eastern 7:30 AM Central
6:30 AM Mountain 5:30 AM Pacific

3.0 general CLE credits, including 3.0 ethics applied for Panelists:
Michael J. Faehner, M. Faehner, Esq., LLC; Joseph A. Corsmeier, Joseph A. Corsmeier, P.A.; Susan S. Demers, Dean, College of Policy, Ethics & Legal Studies, St. Petersburg College; Andrew B. Sasso, 6th Circuit Representative on The Florida Bar Board of Governors, Sasso & Bodolay, P.A.


9:00-9:50 Overview and History of Advertising– The Simple Stuff

Rule 4-7.11 Application of Rules Rule 4-7.19 Filing Requirement
Rule 4-7.20 Exemptions from the Filing and Review Requirement
Rule 4-7.21 Firm Names and Letterhead
Rule 4-7.17 Payment for Advertising and Promotion
Rule 4-7.22 Lawyer Referral Services & Lawyer Directory Rule 4-7.18 Direct Contact with Prospective Clients

9:50-10:00 Break
10:00-10:30 Panel Discussion– Where are the Clear Lines Under the New Rules

Rule 4-7.12 Required Content
Rule 4-7.16 Presumptively Valid Content
Rule 4-7.13 Deceptive and Inherently Misleading Advertisements

10:30-10:50 Panel Discussion– Where is the Gray Area Under the New Rules

Rule 4-7.14 Potentially Misleading Advertisements
Rule 4-7.15 Unduly Manipulative or Intrusive Advertisements

10:50-11:00 Break
11:00-11:50 Panel Discussion- Where is the Gray Area Under the New Rules -Cont.


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  $125 USD on-demand for Clearwater Bar members & members’ staff.
  $100 USD on-demand for CBA Florida Registered Paralegal members
  $175 USD on-demand for non-members & non-members’ staff

Don’t miss this seminar! Deadline for cancellations or refunds is noon, April 9, 2013.

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