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The advent of the Internet has made it easier and less costly than ever for writers and editors to connect with a niche audience. It also has dramatically increased the value of their skills, enabling smart writers and editors to reach millions of people, as well as make money doing so, without the backing of a large media company.

During a 60-minute Webinar brought to you by ASBPE, you'll learn from Harry McCracken, the former editor-in-chief of PC World who has since founded the personal technology blog Technologizer, and Joe Pulizzi, founder and chief content officer of the search community site Junta42, how to:

develop an effective marketing strategy to promote your content;
identify, and participate in, on-line conversations that can help draw audiences to your work;
use social networking Web sites to reach out to on-line communities who are likely to value your expertise;
leverage the power of “free”; and
build successful permission-based marketing initiatives.

If you aim to learn how you can create a compelling B2B editorial brand on your own, then we invite you to set aside time for our Webinar on Monday, November 17th, which will take place from 1 pm to 2 pm Eastern time.

About the Moderator

JOE FLEISCHER has more than 12 years of experience as a writer and editor. In his current role with CFO.com, Mr. Fleischer moderates and develops topics for sponsored Webcasts. He previously was the chief technical editor with Call Center Magazine, where he covered a wide range of topics related to customer care. A sought-after speaker and moderator at leading customer care events, Mr. Fleischer has developed and moderated numerous conference sessions, workshops and Webcasts.

With Brendan Read, Mr. Fleischer is the co-author of the book The Complete Guide to Customer Support. He has also chaired the strategic advisory board of Help Desk Institute, a leading membership organization of customer support professionals.

About the Presenters

HARRY MCCRACKEN is the founder and editor of Technologizer, a Web site and community about personal technology that reaches 400,000 unique visitors a month.

Prior to launching Technologizer in July 2008, he served as editor-in-chief of PC World, the world's largest computing magazine, and its Web site, from 2003 to 2008. McCracken earned American Business Media's Timothy White Award for Editorial Integrity in 2008. He was named to Folio: magazine's Folio:40 list of media movers and shakers in 2008, and was one of min Magazine's 21 Most Intriguing People in 2008. McCracken's PC World editorials won American Business Media's Jesse H. Neal award in 2008.

He has appeared as a technology expert on ABC, the BBC, CBS, NBC, the History Channel, and many other TV and radio outlets, and has written for Family Circle, Popular Science, Slate, USA Today, and other publications.

JOE PULIZZI, a thought leader, speaker, writer and evangelist for content marketing and custom publishing, is founder and chief content officer for Junta42, a content marketing and custom publishing on-line resource, helping businesses of all sizes learn how to create valuable, relevant and compelling content.

Voted American Business Media's "Custom Media Innovator of the Year", Joe is also president of Z Squared Media LLC, a content marketing consulting firm for marketers and publishers. In addition, Joe is co-author of the book Get Content. Get Customers., which helps teach businesses why and how to create their own compelling content to drive their businesses.

About ASBPE ASBPE is exclusively an association of professional editors and writers who work for business magazines and their associated Web sites. The Society's central focus is helping members develop their editorial and management skills with a view to enhancing their performance and preparing them to play larger roles in their publishing organizations.

The Society makes editors aware of trends in advertising sales, circulation, marketing, production and the business of publishing. To that end, ASBPE hosts a National Editorial Conference, where editors can learn how to deal with management, technical and financial issues impacting their publications. ASBPE also organizes an annual, day-long winter workshop; an annual Awards of Excellence competition; as well as a Lifetime Achievement Award and Young Leaders Scholarship. ASBPE additionally avails members of a salary and workplace attitudes survey, an on-line discussion forum, a bimonthly newsletter, an on-line members' directory and discounts on local chapter events. For more information, visit www.asbpe.org