CD Now Available!
Population Health Management: How to Use Behavior-Change Marketing to Improve Your Patients' and Community's Health—and Your Organization's Bottom Line
CD available for webinar that originally aired on May 20, 2015
If you missed the latest Strategic Health Care Marketing webinar “Population Health Management: How to Use Behavior-Change Marketing to Improve Your Patients' and Community's Health—and Your Organization's Bottom Line” you still have a chance to order the CD. And when you do, you’ll get the latest on why hospitals and health systems are transitioning from getting people into their facilities to keeping them healthy.
This webinar is for health care marketers, communicators, and strategists who are interested in using the marketing skills they already have for a new purpose: Changing behavior and improving the health of their patients and the communities they serve.
Find out what it takes to create behavior-change programs in your health facility when you purchase the CD of "Population Health Management: How to Use Behavior-Change Marketing to Improve Your Patients' and Community's Health—and Your Organization's Bottom Line” that originally aired on Wednesday, May 20, 2015. You’ll hear Susan Dubuque from Neathawk Dubuque & Packett and Maria Royce from WellSpan Health provide a review of the latest changes in health care marketing and what they mean for you. Find out exactly what social marketing is, how it will benefit both you and your facility, and get a step-by-step guide to creating behavioral-change programs that work. By the end of this webinar, you’ll be equipped to help your organization rethink its marketing strategy—and take a leadership role as it moves into the new paradigm of population health.
In addition, you’ll hear about a successful community health-improvement initiative that WellSpan created, and get an overview of a targeted program for “frequent-flyer” patients—those with multiple readmissions and higher ED use. Find out how these programs can have a positive impact on your facility’s bottom line.
Here is just some of what you’ll learn when you purchase the CD of this in-depth 90-minute webinar:
- Social marketing: What it is and how it can help you and your organization survive the changing health care landscape.
- How to determine if social marketing programs will be a good fit for your organization.
- How to adapt your health care marketing skills to creating population health-improvement programs.
- Step-by-step instructions for developing a behavioral-change marketing program.
- The benefits of integrating health-improvement programs into your overall marketing strategy.
- How to effectively measure the outcomes of your efforts—and their effects on your facility's bottom line.
...and much more!
Susan Dubuque is Principal and Co-Founder of Neathawk Dubuque & Packett, a health care marketing and advertising firm. She is also an adjunct instructor at Virginia Commonwealth University in the School of Healthcare Administration and a member of the Strategic Health Care Marketing Editorial Advisory Board. Prior to founding ND&P, she was the Director of PR and Marketing for Mary Immaculate Hospital.
Maria L. Royce is the Chief Strategy Officer for WellSpan Health, an integrated system of physicians, hospitals and health services across south central Pennsylvania and northern Maryland. A veteran health care strategy professional, Ms. Royce provides leadership in the areas of strategic, operational, and business planning; community health and wellness; philanthropy; marketing; communications; and community partnerships.
WEBINAR CD ORDER FORM
Please use the following form to order the recording of this conference. If you are unable to order online, please contact our Registration Desk at 866-872-5840 (international callers dial 617-502-2061). You can also contact us by email.
The CD-ROM plays in your computer and contains the complete live webinar.