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If you missed the latest Strategic Health Care Marketing webinar “Population Health Management: How to Use Behavior-Change Marketing to Improve Your Patients' and Community's Health—and Your Organization's Bottom Line” you still have a chance to order the CD. And when you do, you’ll get the latest on why hospitals and health systems are transitioning from getting people into their facilities to keeping them healthy.

This webinar is for health care marketers, communicators, and strategists who are interested in using the marketing skills they already have for a new purpose: Changing behavior and improving the health of their patients and the communities they serve.

Find out what it takes to create behavior-change programs in your health facility when you purchase the CD of "Population Health Management: How to Use Behavior-Change Marketing to Improve Your Patients' and Community's Health—and Your Organization's Bottom Line” that originally aired on Wednesday, May 20, 2015. You’ll hear Susan Dubuque from Neathawk Dubuque & Packett and Maria Royce from WellSpan Health provide a review of the latest changes in health care marketing and what they mean for you. Find out exactly what social marketing is, how it will benefit both you and your facility, and get a step-by-step guide to creating behavioral-change programs that work. By the end of this webinar, you’ll be equipped to help your organization rethink its marketing strategy—and take a leadership role as it moves into the new paradigm of population health.

In addition, you’ll hear about a successful community health-improvement initiative that WellSpan created, and get an overview of a targeted program for “frequent-flyer” patients—those with multiple readmissions and higher ED use. Find out how these programs can have a positive impact on your facility’s bottom line.

Here is just some of what you’ll learn when you purchase the CD of this in-depth 90-minute webinar:

...and much more!


Susan Dubuque is Principal and Co-Founder of Neathawk Dubuque & Packett, a health care marketing and advertising firm. She is also an adjunct instructor at Virginia Commonwealth University in the School of Healthcare Administration and a member of the Strategic Health Care Marketing Editorial Advisory Board. Prior to founding ND&P, she was the Director of PR and Marketing for Mary Immaculate Hospital.

Ms. Dubuque has published more than 100 articles on health care and service marketing, and has assisted more than 200 hospitals and health care organizations with marketing and branding initiatives. She received the Award for Individual Professional Excellence from the Society for Healthcare Strategy and Market Development (AHA).

Author of A Parent's Survival Guide to Childhood Depression and Kid Power Tactics for Dealing with Depression, Ms. Dubuque launched a national campaign to increase public awareness of childhood depression, which has been adopted by Mental Health America.


Maria L. Royce is the Chief Strategy Officer for WellSpan Health, an integrated system of physicians, hospitals and health services across south central Pennsylvania and northern Maryland. A veteran health care strategy professional, Ms. Royce provides leadership in the areas of strategic, operational, and business planning; community health and wellness; philanthropy; marketing; communications; and community partnerships.

Ms. Royce joined WellSpan in 1992 as the Director of Public and Corporate Relations and later served the organization as Director of Planning and Marketing and Vice President of Community Relations. She is an active leader in the health care industry, having been the President of the Society for Health Care Strategy & Market Development.

Ms. Royce holds a bachelor's degree from LaRoche College, Pittsburgh, and a master's degree in public administration/nonprofit management from the University of Pittsburgh.


Please use the following form to order the recording of this conference. If you are unable to order online, please contact our Registration Desk at 866-872-5840 (international callers dial 617-502-2061). You can also contact us by email. Send Email

The CD-ROM plays in your computer and contains the complete live webinar.

  Live webinar only $245
  CD only, $245
  Live webinar and CD (Best value!) $295

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