Leveraging Smart Data and Internet of Things to Realize Mass Customization

On Demand

In this free webinar, experts formerly of the MIT Media Lab discuss mass customization and its implications for existing business models. The presentation is followed by a Q&A session with the speakers.

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NOTE: You may be contacted by SAS to provide you with information on its company and services.

You will learn:

• How to create integrated smart data ecosystems that cross corporate boundaries
• How to establish standards to collect, standardize, and share data
• The role the Internet of Things will play in gathering data
• Real-life mass customization lessons you can apply to your industry
Wolfgang Gruel
Wolfgang Gruel is a former MIT Media Lab researcher, currently with moovel GmbH, a Daimler subsidiary that produces a smartphone app that helps users plan travel routes.
Frank Piller
Frank Piller is codirector of the MIT Smart Customization Group and a professor of technology and innovation management at RWTH Aachen University in Aachen, Germany.
Michael Fitzgerald
Michael Fitzgerald is a contributing editor at MIT Sloan Management Review. He will moderate the discussion.