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Webinar Date



Wednesday, May 23, 2018
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1:00 PM Eastern 12:00 PM Central
11:00 AM Mountain 10:00 AM Pacific


Description


America's demographics are continually changing. Understanding the commonalities and differences in each generation's values and attitudes can be helpful in building and maintaining healthy care teams. Sharing results from the Generation Nation study, Michael Wood will provide insight, clarity and a revealing look at what's on the minds of people born in the Gen Z, Millennial, Generation X and Baby Boom generations. Learn what senior leaders can do to create an organizational culture that fosters teamwork, collaboration and communication among members of multi-generational care teams.

Objectives:

  1. Understand the values and attitudes of the Gen Z, Millennial, Generation X and Baby Boom generations.
  2. Recognize how differences and commonalities in generations can impact teamwork, collaboration and communication.
  3. Learn what senior leaders can do to create an organizational culture that fosters teamwork, collaboration and resilience among members of multi-generational care teams.

Presenters


Michael Wood

Michael is a sought-after generational expert, researcher and presenter. Over the course of his career he has helped hundreds of the world's leading brands, organizations, colleges and universities better understand and connect with their constituents.

Formerly partner at TRU for 17 years, the leading research firm specializing in teens and twenty-somethings, and now the co-founder of 747 Insights, Michael has spent the past two decades impressing clients with his accomplished research skill and consummate understanding of consumer behavior. Many of the world's most powerful brands-Nike and Adidas, Coke and Pepsi, Nordstrom and Target, too many to list-have relied on Michael's valuable expertise and insights.

Michael has been widely quoted on youth-marketing issues, appearing in the New York Times, Wall Street Journal, Chicago Tribune, Los Angeles Times, Washington Post, USA Today, Time, Business Week, Newsweek, Forbes, Fortune, Advertising Age and on CBS, CNN, CNBC, NPR, and countless other media.

Michael is a frequent keynote speaker at major conferences and industry events worldwide. He has addressed hundreds of audiences at conferences including the Consumer Electronics Show, Talking to Teens, Texas A&M's Retail Summit, and MTV India's Brand Equity forum in Bombay. He has also been a guest lecturer at Harvard Business School and Northwestern University's Kellogg School of Management.

Before joining TRU, Michael worked in market research at Levi Strauss & Company in Brussels. He began his career at the U.S. Small Business Administration in Washington, DC. Michael has a Master's degree in International Marketing from Boston University and a BS degree in Marketing from the University of Alabama.

A true southern gentleman, Michael enjoys being a dad to two Gen Z daughters, running outdoors (rain or shine), and Alabama football.


Conference Handouts


Course materials are available in the webinar room the day of the program. To view or print, please log into the webinar early and select the handout tab on the left side of your screen.


Webinar Registration


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